The launch of Metro over a decade ago has created a UK newspaper brand that engages with highly sought-after, influential and valuable Urbanites across different media platforms.
Metro’s stablemates include London Lite, the capital’s most read afternoon newspaper, aimed at Urbanites interested in news, sport, gossip and entertainment, Dubai’s free newspaper 7DAYS and the UK’s ‘find it and sell it’ brand Loot.
Find out more about the Free Division.
Mail Newspapers
Mail Newspapers has at its heart, two of the most successful newspapers in the UK, the Daily Mail and The Mail on Sunday. Combined with the digital strengths of Mail Online, TravelMail and thisismoney, our portfolio is a key provider of the most engaging content for consumers and advertisers alike.
A multi-platform brand
The printed editions of the Daily Mail and The Mail on Sunday have continuously evolved since the first edition of the Daily Mail ran off the presses in 1896. The introduction of Weekend, You and Live magazines on a Saturday and Sunday has complemented the strength of award winning features, such as Money Mail and Femail, which run throughout the week in the daily title.
Through Mail Online, one of the most popular websites of any UK newspaper, Mail Newspapers has continued to build the relationship with its readers online, a relationship that extends through to globetrotting content on TravelMail and financial advice on thisismoney.
Our core audience
Targeting a core audience of MidBritons, the Mail brands are consistently engaging with a hugely powerful and influential group within the UK. MidBritons are an optimistic, inspirational and motivated group of individuals who regard themselves as good, ethical and respectful of the opinions and beliefs of others. They are also extremely valuable to advertisers, as they are happy to invest their cash in qualtity, valued and trusted goods and services. We regularly gauge the opinions of this group through our 5,000-strong MidBritain panel on a variety of topics including politics, economic conditions and social issues.
Advertising solutions
Mail Newspapers offer a variety of advertising opportunities including integrated creative solutions across all of its platforms. To find out how we can creatively showcase your brand, visit mailconnected.co.uk or for Classified opportunities, visit mailclassified.co.uk.
Key numbers*
Daily Mail: Circulation 2.1m, Readership 4.7m
The Mail on Sunday: Circulation 1.9m, Readership 5.2m
Mail Online: Unique browsers, 2.4m per day, 42m per month
Key personnel
Managing Director (MD, Daily Mail) – Guy Zitter
Deputy Managing Director (MD, The Mail on Sunday) – Marcus Rich
Managing Director, Mail Online – James Bromley
Editor, Daily Mail – Paul Dacre
Editor, The Mail on Sunday – Peter Wright
Publisher, Mail Online – Martin Clarke
*Sources: Circulation ABC Jan 10; Readership NRS (All adults) Oct 09 – Mar 09; Unique visitors ABCe May 10
